IWC
one-pager · 1 pages Illustrative — final asset pending validation

Corporate wellness — the business case in one page

A forwardable internal model for the HR sponsor — three scenarios, the retention assumption, and the duty-of-care narrative the CFO will ask about.

The one-page case

Wellness initiatives die in budget committee not because they fail to deliver — but because the sponsor cannot defend them in the language finance speaks. This one-page model pre-arms the sponsor.

The three scenarios

  • Conservative — retention uplift of 1.2 percentage points covers the programme cost
  • Central — productivity and retention compound; payback inside year two
  • Aggressive — programme becomes a differentiator inside the employer brand

The duty-of-care narrative

A short paragraph naming the regulatory framework, the moral case, and the reputational risk of not investing — written for the CFO who asks “why now?”

Built for the colleague who will make the case — pasteable, forwardable, designed for the email thread.

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